This story originally appeared on PCMag 3 min read Add to Queue Amidst reports of layoffs across Apple’s rumored car division, I fielded several calls from reporters who assumed the news meant Project Titan was dead and Apple had abandoned car-related efforts altogether.That’s absurd. If Cupertino was killing Project Titan, why would it bring back Bob Mansfield, former vice president of engineering, to manage the project? Instead, I imagine Mansfield returned, assessed Project Titan, and tightened its focus, which unfortunately led to layoffs.In the beginning, Apple likely hired a lot of people from many disciplines as it was researching and playing around with what it should do in the automotive space. Knowing Apple as I do, I would not be surprised if it entertained everything from doing its own car to new ways to integrate its technology into existing vehicles.My personal belief is that Project Titan is not about creating an Apple Car. It just does not make sense given the competition from traditional auto makers. Instead, the biggest opportunity I see for Apple is creating software that makes existing cars smart or autonomous.At its simplest level, Titan will beef up Apple’s CarPlay. But what if Apple created a “kit” or special self-driving package that is relatively easy to deploy at a dealer or by a mechanic and integrates the sensors and cameras seen on Google’s self-driving vehicles into an existing car? An iPad in the dash could deliver intelligence and navigation. And instead of an ugly 360-degree camera up top, Jony Ive and team could design a sleek roof attachment.Think of what a goldmine that would be. Even if it’s pricey, it will be much cheaper than buying a new autonomous car.Of course, the other benefit is that Apple brings more people into its services ecosystem and grows its business beyond iPhones, iPads and Macs.In a recent LinkedIn post by Dan Lyons (aka Fake Steve Jobs), he stated that we might eventually “think of a car as just a container for software and services, a node on the Internet of Things.” I believe this is at the heart of what Project Titan is really all about.I realize that doing this type of “kit” is not easy, but given the fact that Google has already done this to an existing car, it is in the realm of possibility that Apple could do it, too. I would not be surprised to see it in the next few years, but even if Apple isn’t the first to try it, I think retrofitting existing cars to make them self-driving vehicles will become big businesses in the next five to 10 years. Fireside Chat | July 25: Three Surprising Ways to Build Your Brand Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Why Apple’s Project Titan Is Not About Building a Car Tim Bajarin Apple Next Article Image credit: Apple via PC Mag If Cupertino was killing Project Titan, why would it bring back Bob Mansfield? September 26, 2016 –shares Columnist Enroll Now for $5
Orkla acquires Zeelandia Sweden to grow bakery ingredients offerPosted By: Jules Scullyon: April 10, 2019In: Bakery, Business, Food, Industries, Ingredients, Mergers & AcquisitionsPrintEmailOrkla has entered into an agreement to acquire Zeelandia Sweden, a supplier of margarine, vegetable oils and bakery ingredients.The deal, which is being carried out through the Orkla Food Ingredients subsidiary, sees the business being bought from Dutch firm Koninklijke Zeelandia Groep.Headquartered in Stenkullen, near Gothenburg, Zeelandia Sweden has most of its sales domestically and exports to Finland, the Baltics and Norway. Last year, it had a turnover of €22.9 million.Following the transaction, the company’s name will be changed to Credin Sverige, becoming part of Orkla’s Credin Group. It is expected to be consolidated into Orkla’s financial statements in the second quarter of 2019.Johan Clarin, CEO of Orkla Food Ingredients, said: “The acquisition of Zeelandia Sweden AB is strategically right for strengthening Orkla’s position and production capabilities in our Nordic home markets in categories with which Orkla Food Ingredients is very familiar. Their product portfolio makes a good fit with the Credin Group.”In January, Orkla secured a deal to buy a 90% stake in Easyfood, a Danish producer of bread-based convenience products. Founded in 2000, Easyfood had a turnover of DKK 316.1 million ($48.7 million) in the 12 months to the end of October 2018 and employs 144 people. Orkla announced a trio of acquisitions earlier this month to boost its portfolio of brands across Europe. The company is buying a majority stake in Greek ingredients firm Stelios Kanakis Industrial and Commercial (Kanakis), alongside the purchase of Sweden’s Lecora and a minority investment in the owner of Portugal-based Captain Kombucha.Next month, Orkla CEO Peter Ruzicka will step down from his role after more than five years in charge.Share with your network: Tags: NorwayOrklaSweden
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